Thursday, September 10, 2009

HP and Designer Vivienne Tam Team Again on New Digital Clutch Chic


HP HPQ and world-renowned designer Vivienne Tam today announced plans to extend their widely celebrated partnership with the next must-have accessory for fashionistas worldwide. Vivienne Tam and HP will debut the next digital clutch on the catwalk of Tam’s fashion show during New York’s Fashion Week at Bryant Park.

The new look in digital clutch chic marries two cultures – fashion and technology – to reflect a transformative spirit and sophisticated lifestyle. It fuses high fashion, small form factor and innovative function to take the personal computer from a necessity to a lifestyle statement for modern-day women on the go.

The notebook design will reflect Tam’s spring 2010 collection, inspired by the classic Chinese love story, “Butterfly Lovers,” a beautiful tale of freedom, romance and inspiration.

“With her spring collection, Tam debuts HP’s next tech must-have,” said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. “Products as beautiful as those Vivienne makes deserve to be presented in an inspiring, unique retail experience, so we’ve extended our partnership to showcase her line in Vivienne’s Soho boutique.”

The HP Vivienne Tam digital clutch is expected to be available in spring 2010.


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