Wednesday, September 2, 2009

First Look: Gucci's Snowan to Aid Unicef



In the spirit of giving, the upcoming Gucci Campaign to benefit UNICEF is going into it's fifth year. Gucci's creative director Frida Gianni collaborated with author/illustrator Michael Roberts to create ''Snowman in Africa''. The book will be sold in over 200 Gucci boutiques worldwide for USD25 and on Gucci.com from November 25th-December 31st. All proceeds will go to UNICEF.

Gianni has also created a series of snowman themed accessories and a gift card series that will feature illustrations from the book and ranging in value from $50-$5,000.

The Gucci UNICEF campaign supports education, health care, protection and clean water programs for children and orphans affected by HIV and AIDS in sub-Saharan Africa.

I love it!!!It's sooo cute!! Now that's something worth buying since it's also for a good cause!



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