Tuesday, July 28, 2009

Hermes breeds own crocs to meet bag demand


French luxury goods group Hermes has resorted to breeding its own crocodiles on farms in Australia to try to meet demand for its leather bags, its chief executive told Reuters on Monday.

Customers sometimes have to wait several years for certain exotic-skin bags, which can fetch over 35,000 euros ($48,410).

Hermes’ leather goods, which account for 40 percent of its business, have been the most robust in the current downturn with the group taking on 50-100 leather workers this year to add to the 2,000 craftsmen it already employs at French sites.

Patrick Thomas told the Reuters Global Luxury Summit in Paris. “We cannot face demand. We have massive over-demand. We are limited by our ability to train new craftsmen''.

http://www.luxuo.com/handbag/hermes-breeds-own-crocs-to-meet-bag-demand.html#more-11721

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